SEO vs SEM: Key Difference, Benefits & Challenges

In the era of digital marketing, visibility of website or website content is everything. To stand out from the market competition and reach potential customers online, businesses need to ensure their websites appear distinguished on search engines like Google. Two of the most commonly used strategies to get this are SEO, viz. (Search Engine Optimization) and SEM (Search Engine Marketing). Although these terms are sometimes used interchangeably, they are fundamentally different and serve distinct purposes. This blog will help you understand in a better manner the key differences between SEO and SEM, their benefits, challenges, and how to decide which one suits your business best.

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What is SEO (Search Engine Optimization)?